Can Burt’s Bees Turn Clorox Green?

Here is a story about Roxanne Quimby and Burt Shavitz whou founded Burt’s Bees, a niche company famous for beeswax lip balm, lotions, soaps and shampoos, as well as for its homespun packaging and feel-good, eco-friendly marketing. Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November.

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